Cecilia WilsonComment

A selection on Youtube

Cecilia WilsonComment
A selection on Youtube

Dear all,

The world of black influencers is not always easy. Global brands need a to set a cultural approach when it comes to digital marketing in sub-Saharan Africa.

The few points I have made are:

- Celebrity branding which now fails to work effectively.

- the problem of available products.

- the issue of mass communication and the principle of exclusivity which reduces the possibility to reach a wide audience with a good purchasing power.

- failure to respect the work of influencers

I could have written a long post on the misunderstandings that come out of marketing campaigns in sub-Saharan countries but I will let these influencers explain the mistakes of agencies and beauty brands.